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VIRTUAL EVENT

THE CORE ISN'T THE EXPERIENCE

Why your core can’t be your experience layer, and what leaders are doing instead.

Financial institutions don’t lose member trust because their core can’t process transactions. They lose it when experiences across channels feel disconnected, slow, and inconsistent.
Join a live panel with leaders from Solutions Metrix, Creatio, and a Everwise Credit Union as we break down what it really means to treat the core as a system of record, not the system of experience.

📅 April 7, 2026 · 🕒 1:00 PM EST · ⏱ 60 minutes · 🎙 Live panel + Q&A

In collaboration with

What You’ll Learn

One panel. One outcome:
The core isn’t the experience layer. Attendees should leave with a shared, practical takeaway: design the experience layer outside the core, and enable it on purpose.

In this session, we’ll cover:

  • The “why”: why the core can’t be your experience layer (from industry, implementation, and operational perspectives)

  • CRM as an orchestration layer (journeys, next-best actions, case + workflow follow-through)

  • The role of change management across the full journey, before planning, during implementation, and after go-live

Expect practical guidance, not a product demo.

SPEAKERS

Isabel Rios is a Strategic Advisor at Solutions Metrix focused on CRM strategy and member/customer experience for credit unions and community banks. With more than a decade of credit union leadership experience spanning call center, operations, and member experience, she brings a practical perspective on aligning technology, operations, and experience to drive meaningful outcomes.
Christopher Jackson is an Enterprise & Solutions Architect specializing in digital transformation in financial services. He helps banks and credit unions modernize operations using AI, intelligent agents, and no-code platforms such as Creatio. With deep expertise in financial software, process automation, and consulting, Christopher focuses on building scalable solutions that improve efficiency, innovation, and customer experience.
Jennifer Castaneda is CRM Product Manager at Everwise Credit Union, where she leads the rollout of Creatio CRM and shapes scalable, future-ready solutions. With strong experience in enterprise CRM transformation, process optimization, and cross-functional leadership, she simplifies complexity, improves user experience, champions change management, and builds partnerships that help organizations move forward with confidence.
Harshjot Singh Nijher is Executive Vice President at Solutions Metrix, where he helps banks and credit unions rethink how technology enables modern member experiences. With deep expertise in CRM, data, and digital transformation, Harsh works with executive teams to move beyond core-centric thinking and build experience-driven operating models. He brings a strategic perspective grounded in real transformation programs across financial institutions.

Topics will be theme-based so each panelist can share a real-world perspective, not scripted talking points.

Participation Bonus

Live attendee bonus: $50 Starbucks gift card
Join us live for a chance to win one of 10 Starbucks gift cards worth $50. Winners will be selected at random at the end of the session and announced live.

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FAQ

Yes, registrants will receive the replay.

No. This is a practical operating perspective on why experience breaks and what it takes to design it to scale.

Absolutely, forward the registration link.

Solutions Metrix helps credit unions and regional/community banks improve member experience and operational consistency by aligning CRM, integrations, and best-practice operating models, so context and continuity follow the member across every channel.

By registering, you agree to receive webinar communications from Solutions Metrix and Creatio. You can unsubscribe at any time. Link to privacy policy

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FREE WEBINAR

Charting the Course: Digital Transformation Strategies for Credit Unions in a Data-Driven World

Tuesday, June 18 1:00 pm – 2:00 pm (EST)
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